In this conversation, hosts Josh Wagner and Justin Gray chat with Marco DePaulis, Director of Partnerships at Loop, on the power of co-marketing and partnerships in driving brand recognition and demand gen. Marco emphasizes the importance of going to market with symbiotic players in the space to reach the desired audience and build trust. Marco also discusses the need for alignment and buy-in from leadership and other teams within the organization to ensure the success of partnership initiatives. This episode highlights the value of tracking both qualitative and quantitative data to measure the impact of partnerships and justify continued investment.
Takeaways:
- The Power of Strategic Partnerships: Marco discussed how collaborating with symbiotic partners who already have established trust with the target audience can greatly enhance credibility, efficiency, and effectiveness in reaching new customers.
- Importance of Alignment and Execution in Co-Marketing: Successful co-marketing depends on choosing the right partners who can actually mobilize and participate effectively. Marco shared that it’s crucial to align on shared goals and expectations early on to avoid execution issues down the line.
- Building Brand Recognition Through Partnerships: Marco highlighted how partnerships can accelerate brand recognition, especially when entering new markets or verticals. By leveraging the credibility and reach of established partners, brands can quickly establish themselves as key players in a new space.
- Tracking and Leveraging Data for Success: Tracking both qualitative and quantitative data to support the effectiveness of partnerships is critical. Marco emphasized that success is often measured not just by direct revenue, but also by the impact on broader metrics like brand awareness, demand generation, and customer retention.
Quote of the Show:
“There’s so much opportunity to go to market with symbiotic players in your space that work with the brands and customers that you want to be in front of and that already have their trust. So why not go out to them and talk to them as a trusted partner of somebody that they’re already working with or speaking or have some sort of a relationship with? You are just that much more efficient and effective and trustworthy.” – Marco De Paulis
Links:
Shoutouts:
https://www.linkedin.com/in/davegerhardt/
Ways to Tune In:
