The Go-to-Market Cheat Code
In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned Executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.
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Welcome the era of Partner-Led Growth.
In this book you’ll learn:
- Establishing a partner-first mindset
- How to build and activate a powerful relationship network
- Embracing the concepts of hyper-value and ‘giving to get’
- Mastering the art of matchmaking
- Doing the simple things that others are too lazy to do to remain top of mind
- Creating systems to manage the most important aspect of relationships: data
The First Playbook Designed to Unleash the Power of Partner Ecosystems.
For years, GTM teams have centered their efforts on the core pillars of inbound and outbound – the only problem is, they no longer work. The fact is, while it’s true, B2B buying has changed dramatically with the rise of ‘digital,’ in terms of how buyers gather information and evaluate possibilities, the way that they actually make decisions has not.
This is especially true in relation to decisions that bear higher risks, such as those seen in the majority of B2B buying cycles. When faced with critical decisions, buyers turn to the same sources they always have – insights formed through trusted relationships. This contradicts what nearly every expert has been preaching for the last two decades – but this book unveils the path that actually works.
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The Go-to-Market Cheat Code is exactly that—a secret weapon for B2B business success. Gray and Wagner share their hard-won wisdom and well-researched case studies to give you a leg up. In this new era of AI and Ecosystem-Led Growth, this is essential reading for every leader looking to scale and thrive.
Co-Founder and CEO, Crossbeam -
The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth is a right hook to the jaw of status quo marketing! Authors Gray and Wagner provocatively challenge B2B marketing sacred cows that are grazing on our businesses today and provide practical techniques and tools to turn them into profitable relationships. A timely and relevant read for executives and founders looking to unlock more lucrative business partnerships.
New York Times and Wall Street Journal bestselling author -
As someone who has lived and breathed go-to-market strategies throughout my career, The Go-to-Market Cheat Code is a must-read for all GTM leaders, especially those trying to understand the role of strategic partnerships in driving repeatable, scalable business. The idea of partner-driven GTM is enticing but the vast majority fail in their partner efforts. Why? There hasn't been a proven roadmap for how to do it. This book is that.
Chief Platform Officer, Scale Venture Partners -
After spending 25 years driving growth for some of the world’s most respected companies, I understand the challenges of engaging the modern, trust-driven buyer. Fortunately, the code has literally been cracked in this book. 'The Go-to-Market Cheat Code' provides insights into building stronger organizations by prioritizing strategic partnerships and driving sustainable revenue growth. I highly recommend this read to all current and aspiring B2B leaders.
Chief Growth Officer, Winning by Design -
As Co-Founder of Stage 2 Capital, I have seen the transformative power of strategic B2B partnerships firsthand. Justin Gray and Josh Wagner’s book, “The Go-to-Market Cheat Code,” is a masterful guide that distills decades of experience and insights into a compelling narrative. This book is a must-read for anyone serious about leveraging the power of collaboration to drive growth and innovation.
Co-Founder, Stage 2 Capital
