The Go-to-Market Cheat Code
In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur Justin Gray and seasoned Executive Josh Wagner deliver a research-rich and example-based exploration of why trust and relationships are the true foundation of every thriving business, and how you can build, maintain, and leverage trust in your own business dealings to gain an edge over competitors. This book avoids flash-in-the-pan trends and focuses instead on timeless proven principles that can help you scale your organization to the next level.
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In the last five years, B2B customer acquisition costs (CAC) have grown by over 60% with previously high-performing channels like paid search and display bearing the largest costs.
These are companies, with founders, with employees.
There is a massive disconnect in the Venture Capital value proposition. It’s a known disconnect, and for capital allocators, an acceptable one. At the end of the day, VC’s are financiers. But Founders and Startups need more than Capital, they need expertise that drives results.
We know this, because we are Founders. Operators. Go-to-Market experts. We’ve sat in the same seats building, growing and exiting businesses of our own while also consulting for thousands of the top mid-market and enterprise companies.
We believe it’s unacceptable to see 92% of Founders as a write off. No wonder Silicon Valley, VC central, also has the highest suicide rate. It’s sad, and it’s not funny. Nor is it responsible.
Welcome the era of Partner-Led Growth.
In this book you’ll learn:
- How to identify the right Capital Partner
- Solve for the Problem of Go-to-Market fit
- Harness the power of Partner-Led growth
- Create your Ideal Partner Profile
- Structure Partner Ecosystems to win
- Leverage Partners to open funding doors
How to leverage the concept of hyper-value to create the largest asset in your business, trust.
This book will show you, your path to market needs to evolve in a way that provides hyper-value to the customer and creates trust. Yesterday’s GTM strategy does not look like today’s. The same goes for your capital requirements. You’ll discover in the pages that follow a more collaborative way to grow your business, a more organic way – but one that doesn’t forgo trust at the cost of scale.
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In the last five years, B2B customer acquisition costs (CAC) have grown by over 60% with backbone channels like paid search and display bearing the largest costs.
CEO of Miller Capital Group -
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CEO of Miller Capital Group -
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever.
CEO of Miller Capital Group -
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever.
CEO of Miller Capital Group -
Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever. Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever.
CEO of Miller Capital Group