In this episode, the hosts dive deep into the intersection of marketing and partnerships with a special focus on leveraging personal brand development as a powerful marketing cheat code. Greg shares how he unexpectedly became a thought leader in the B2B space by sharing genuine insights and experiences on LinkedIn, a platform he once viewed with skepticism.
Greg discusses the journey of launching his company and how building a personal brand through authentic content creation on LinkedIn not only expanded their audience but also significantly contributed to the company’s growth—all without spending a dime on traditional marketing.
Takeaways:
- Humility and Authenticity in Building a Brand: Greg discussed the importance of staying humble and authentic when building a brand on social media. He found that sharing genuine experiences and insights resonated deeply with the audience.
- Organic Growth Through Community Engagement: Greg grew his LinkedIn audience from 5,000 to 15,000 in six months by consistently providing valuable content without any paid promotion. This organic growth was driven by community engagement and the positive response to helpful, experience-based posts.
- Challenges of Scaling Personal Brand and Influence: Greg highlighted the difficulty of scaling personal brand-building efforts while maintaining quality and authenticity. As the speaker’s influence grew, they received offers to promote products, but Greg stressed the importance of staying true to their values and not diluting their message.
- The Role of Personal Connections in B2B Marketing: Greg noted that B2B marketing is increasingly adopting tactics from B2C, like influencer marketing, but emphasized that in B2B, the quality of personal connections and trust is crucial. Scaling these efforts without losing the personal touch is a significant challenge in the B2B space.
Quote of the Show:
“You can’t really run partnerships successfully, at least in my opinion, without a strong marketing footprint and a strong go-to-market footprint.”- Justin Gray
Links:
LinkedIn: https://www.linkedin.com/in/gregportnoy/
Website: https://eulerapp.com/
Shoutouts:
● EULER: https://eulerapp.com/
● ARCADIA Leadership Summit: https://www.arcadialeadershipexperience.com/
● Spiff: https://spiff.com/about/
Ways to Tune In:
● Spotify
● Apple Podcasts
● Amazon Music
● YouTube
