In this episode, we sat down with David Meerman, limited partner and strategic advisor at Stage 2 Capital, to discuss the power of newsjacking and how it helps brands capture attention and drive leads.
Interview Takeaways:
- Timeliness and Relevance are Key: Newsjacking allows you to bring your expertise into breaking news moments, creating opportunities to reach your audience fast.
- Be Ready to Act in Real-Time: Successful newsjacking hinges on pre-approvals. Establishing clear guidelines with PR, legal, and marketing teams ensures your organization is primed to respond with relevant content right when it counts.
- Choose Your Moments: Not every trending story is a fit for your brand. Selectivity is essential.
- Handle Sensitive Topics with Care: David cautions against newsjacking stories involving politics, death, or disasters unless your organization plays a direct, positive role in the situation.
Quote of the Show:
“As [a story] is breaking, that’s when the media is looking for an expert to quote. That’s when, if it’s a product related kind of story, that’s when people are looking to buy something. That’s when you need to get your information out into the marketplace right then.” – David Meerman Scott
Links:
Shoutouts:
- Fanocracy
- The New Rules of Marketing & PR
- Marketing Lessons from the Grateful Dead
- Brian Halligan
- Marketing the Moon: The Selling of the Apollo Lunar Program
Ways to Tune In:
