In a crowded marketplace, where there are often numerous options for B2B solutions, a strong brand is a way to rise above the noise, establish credibility, and create lasting relationships with customers and prospects. It’s not just about a logo or a tagline; it’s about the overall perception and reputation your startup has in the minds of your target audience.
In this episode of The Cheat Code, hosts Josh Wagner and Justin Gray welcome Goldie co-founder and CEO Scott Albro. Building up a brand and leveraging it to boost leads and increase conversions was a key part of his success in growing his previous company TOPO and establishing it as a key industry player. Scott explains why his “cheat” of continually prioritizing the brand goes far beyond the artwork and why founders of B2B startups need a strong brand in today’s competitive market.