Mac Reddin on The Power of People-First Partnerships

Today’s guest is a pragmatic thinker, a first-principles type of Founder, and an endless source of dinosaur facts. Mac Reddin is the Founder of Commsor, the company behind Matcha.so and Bronto. Mac joins Hosts Justin Gray and Josh Wagner to dive into why the future of partnerships is people-first, how cultivating your own community drives conversions in the long run, and what to do to leverage mistakes into great marketing campaigns.



  • Prioritize building relationships with individuals over traditional brand-to-brand partnerships. Personal connections lead to stronger, more meaningful collaborations.
  • Focus on creating value for your partners and community without an immediate expectation of return. This investment pays off by building trust and loyalty, which are crucial for long-term success.
  • Encourage your team and your partners to utilize their personal brands to amplify the message and reach of your partnership, leveraging the trust they’ve built with their own networks.
  • Authenticity resonates. Being genuine in interactions with prospects and customers should be a priority for your team as this can lead to more meaningful connections and, ultimately, better business outcomes.
  • Use unique, memorable strategies to engage your audience and partners, like Commsor’s NFC-tagged hoodies, to create buzz and foster a sense of belonging within your community.
  • Don’t be afraid to try unconventional marketing and sales tactics. What may start as an accident or experiment could become your brand’s unique selling proposition.
  • Invest in your community. Building and nurturing a community around your brand can lead to a loyal partner and customer base that is more likely to advocate on your behalf, creating a powerful, self-sustaining marketing mechanism.

Quote of the Show:

  • “A recurring theme in our strategy as a company is embracing accidents.” – Mac Reddin



Ways to Tune In: