Partnerships Timing and GTM – A Conversation with Sean Kester

In this episode of the “Make them Famous” podcast, host Alex Glenn of Partbnerhub fame sits down with IRC Partner Sean Kester to dive into true Partner-Led strategy and exactly what the timing for focusing on these programs looks like for B2B SaaS organizations.

Sean outlines:

  • What is GTM fit and how partners contribute
  • Where partnerships can help with capital raises
  • How Sean and In Revenue incorporate partnerships strategy with our portfolio companies
  • What stage is the right stage to adopt a Partner Ecosystem strategy

Check it out, and you can see more of the ‘Make them Famous’ podcast and subscribe here.